Redesigned in 4 Hours: News Without the Noise

Redesigned in 4 Hours: News Without the Noise

Redesigned in 4 Hours: News Without the Noise

A rapid UX challenge to rethink content hierarchy and reduce friction in a scroll-heavy app.

Project Overview

Project Overview

Project Overview

This redesign was part of my UI/UX design interview assignment for Drooid, an AI-powered news aggregation app. The task was to improve the usability, engagement, and aesthetics of a given screen, ensuring a fresh and intuitive experience.

This redesign was part of my UI/UX design interview assignment for Drooid, an AI-powered news aggregation app. The task was to improve the usability, engagement, and aesthetics of a given screen, ensuring a fresh and intuitive experience.

This redesign was part of my UI/UX design interview assignment for Drooid, an AI-powered news aggregation app. The task was to improve the usability, engagement, and aesthetics of a given screen, ensuring a fresh and intuitive experience.

Timeline: 4 hours

Role: UX/UI Designer

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The Problem

The Problem

The Problem

The original screen had several usability and design challenges, including:

🔹 Cluttered content affecting readability and user focus.
🔹 Weak visual hierarchy, making key information difficult to process.
🔹 Inconsistent branding, leading to a lack of cohesiveness.
🔹 Navigation and interaction challenges, reducing usability and engagement.

The original screen had several usability and design challenges, including:

🔹 Cluttered content affecting readability and user focus.
🔹 Weak visual hierarchy, making key information difficult to process.
🔹 Inconsistent branding, leading to a lack of cohesiveness.
🔹 Navigation and interaction challenges, reducing usability and engagement.

The original screen had several usability and design challenges, including:

🔹 Cluttered content affecting readability and user focus.
🔹 Weak visual hierarchy, making key information difficult to process.
🔹 Inconsistent branding, leading to a lack of cohesiveness.
🔹 Navigation and interaction challenges, reducing usability and engagement.

My Approach

My Approach

My Approach

To address these challenges, I focused on:

To address these challenges, I focused on:

To address these challenges, I focused on:

Visual Hierarchy: Improved spacing, typography, and content structure for better readability.

Visual Hierarchy: Improved spacing, typography, and content structure for better readability.

Visual Hierarchy: Improved spacing, typography, and content structure for better readability.

Modern UI & Branding: Used a refined color scheme and cohesive design elements for stronger brand presence.

Modern UI & Branding: Used a refined color scheme and cohesive design elements for stronger brand presence.

Modern UI & Branding: Used a refined color scheme and cohesive design elements for stronger brand presence.

User Engagement: Optimized interaction elements for clarity and ease of use.

User Engagement: Optimized interaction elements for clarity and ease of use.

User Engagement: Optimized interaction elements for clarity and ease of use.

Navigation Improvements: Streamlined content flow for a smoother, more intuitive user experience.

Navigation Improvements: Streamlined content flow for a smoother, more intuitive user experience.

Navigation Improvements: Streamlined content flow for a smoother, more intuitive user experience.

All design decisions were made efficiently within a 4-hour timeframe, balancing speed with thoughtful execution.

All design decisions were made efficiently within a 4-hour timeframe, balancing speed with thoughtful execution.

All design decisions were made efficiently within a 4-hour timeframe, balancing speed with thoughtful execution.

The Solution

The Solution

The Solution

🔹 Cleaner layout with improved structure.

🔹 Cleaner layout with improved structure.

🔹 Cleaner layout with improved structure.

🔹 Strengthened branding with consistent colours and typography.

🔹 Strengthened branding with consistent colours and typography.

🔹 Strengthened branding with consistent colours and typography.

🔹 Better spacing and hierarchy for effortless readability.

🔹 Better spacing and hierarchy for effortless readability.

🔹 Better spacing and hierarchy for effortless readability.

🔹 Enhanced usability with intuitive navigation.

🔹 Enhanced usability with intuitive navigation.

🔹 Enhanced usability with intuitive navigation.

Key Takeaways

Key Takeaways

Key Takeaways

📌 Rapid problem-solving under time constraints.

📌 Rapid problem-solving under time constraints.

📌 Rapid problem-solving under time constraints.

📌 Stronger focus on usability and branding.

📌 Stronger focus on usability and branding.

📌 Stronger focus on usability and branding.

📌 Experience iterating on an existing UI for better clarity and engagement.

📌 Experience iterating on an existing UI for better clarity and engagement.

📌 Experience iterating on an existing UI for better clarity and engagement.

Final Thoughts

Final Thoughts

Final Thoughts

This assignment was a great opportunity to demonstrate my UX/UI skills under a tight deadline.
While I wasn’t offered the position, the project showcases my ability to analyse problems, iterate fast, and improve user experience effectively.

This assignment was a great opportunity to demonstrate my UX/UI skills under a tight deadline.
While I wasn’t offered the position, the project showcases my ability to analyse problems, iterate fast, and improve user experience effectively.

This assignment was a great opportunity to demonstrate my UX/UI skills under a tight deadline.
While I wasn’t offered the position, the project showcases my ability to analyse problems, iterate fast, and improve user experience effectively.

Note: This was an interview assignment for Drooid and is not an official project for the company.

Note: This was an interview assignment for Drooid and is not an official project for the company.

Note: This was an interview assignment for Drooid and is not an official project for the company.

Note: This was an interview assignment for Drooid and is not an official project for the company.

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